On Tuesday, September 25th, THE GROUND Magazine presented its first exhibit at Milk Gallery in Chelsea. An experiment in recreating a print magazine in a physical space, the exhibition seeks to translate the individual visual experience of reading a magazine into one that is collective minded and multi-sensorial, ultimately questioning the definition of contemporary media.
The exhibition is comprised of 9 modules inspired by a variety of artists ranging from fashion designers like Azzedine Alaia, Siki Im and Rad Hourani, architects Tadao Ando and Santiago Calatrava, the international photographic cooperative Magnum Photos, to fine artists Robert Polidori and John Baldessari. Challenging the traditional notion of the white cube fine art exhibition, curators Saulo Madrid and Ryan Yoon are bridging across creative industries to produce a sensorial environment for the viewer.
The crowd interacted with tablets and other devices sponsored by SAMSUNG to produce user-generated content within each of the artworks. The installation encouraged individuals to move from module to module, experiencing each one as an artwork as well as an interactive platform. Through their exhibition, THE GROUND presents itself as a dissemination platform for all types of creative production not only in physical form, but also in print with its magazine, and in web with the creative sharing site media site THE GROUND Social. The viewer is left asking, does contemporary media still have fixed boundaries or can creativity flow through different structures of time and space?
Written by Juliette Premmereur
Photos by Milk Gallery, Leonard Fong, Robert Altman
THE GROUND COLLECTIVE
SEPTEMBER 25TH ~ SEPTEMBER 30TH, 2012
OPENING – SEPTEMBER 25TH