Scan of the day – Prada

By On May 3, 2012 In Fashion, Scan of the day

© Miucca Prada

1988 vs 2012 Prada advertisement

Who can resist being captivated by this beautiful black and white photo? Clean and dark silhouettes accentuate irresistible femininity.

In 1988, it had been ten years since Miuccia Prada inherited the luxury leather goods company that her grandfather founded in Milan in 1913. The dawning point for her was at this time: only a year later, she launched a women’s ready-to-wear collection, which was widely acclaimed in 1989. Brand Prada became the symbol of premium status in the 1990s, and the prestige continues even until now.

© Prada 1988 Campaign

Even a century after the birth of the Italian luxury giant, its products are continually evolving while retaining the defining qualities of Prada: simplicity, intelligence and elegance. Miuccia Prada and her husband Patrizio Bertelli, widely known as power couple in fashion, certainly understand what needs to evolve with time and what needs to stay put, regardless of quick demands of market. The constant is her undying dedication and innovation every season in fabric and her surrealistic approach to fashion that makes her pieces achieve unique and artistic value.

© Prada Spring/Summer 2012 Campaign

Her surrealistic aesthetic will be celebrated in the special exhibition by the Metropolitan Museum of Art’s Spring 2012 Costume Institute exhibition, Schiaparelli and Prada: Impossible Conversations, explores the striking affinities between Elsa Schiaparelli and Miuccia Prada, two Italian designers from different eras. The upcoming exhibition is composed of the following seven thematic galleries: “Waist Up/Waist Down”, “Ugly Chic”, “Hard Chic”, “Naïf Chic”,  “The Classical Body”, “The Exotic Body”, and “The Surreal Body.”  Stay tune for a rare chance to look into the world of the two female italian visionaries who lived the different times with similar point of views in fashion and art.

One Voice and One Brand !

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