In Utero

By On September 1, 2011 In Fashion, Print

A New Beginning is a rare thing. We don’t often get a chance to start anew, but if you’re lucky enough, you might just get an opportunity to be seen in a new light and start afresh. People are connected, no matter where we are in the world. Some higher power connects and bonds us. Earth, air, fire and water. These four elements have mystic powers that are beyond our full understanding. theground conceptualized a visual representation of what a new beginning means.

A woman emerging from water, four separate shots, four different elements, four different emotions. Ethereal and surreal photography provided by Bjorn Iooss. People are so easily distracted by all the elements in the world, but sometimes when you find that focus and convert it into certain energy, a new beginning, a new concept is born. Welcome to the world, theground.

Photographed by Bjorn Iooss
Hair by Yoichi Tomizawa @ See Management
Makeup by Mario Dedivanovic @ Pure Management
Model Naty @ Women Management


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