By On August 13, 2011 In Music

Because she is back with her brand new and innovative multimedia project, called Biophilia, I had to write something about her: Björk. Despite a brief appearance in the film Prêt-à-porter, the appearance of the Icelandic singer evokes the opposite of ready-to-wear. With her videos, books, photographs and album covers, she fully deploys her fairy sense of wandering.

© Inez Van Lamsweerde & Vinoodh Matadin

She maintains with fashion a relationship based on curiosity without borders. Björk is not a product of fashion: she is one of its secret trendsetters. She produces fashion, she feeds it, she inspires it, takes it out of its hinges, and forces it to get rid of its stereotyped visual codes. When she gets dressed,  the actress of Dancer In the Dark, she astonishes and detonates fashion and its dominant style of the moment. We can’t even imagine her wearing Louis Vuitton, Chanel or Prada, not because these brands would displease her, but because they are already too stuck in a generalized normality. She prefers to be petted by the wildest beasts of fashion: Rei Kawabuko, Hussein Chalayan, Viktor & Rolf, Alexander McQueen to name a few…

© Inez Van Lamsweerde & Vinoodh Matadin

Her metamorphoses are the reflection of her artistic development. Her body scratches and clears all the familiar signs imposed by fashion for decades: no need to have the body of a Rihanna or a Lady GaGa to wear outfits that are consistent with the art she creates. In her relationship with fashion, she is deterritorialized. She does not belong to any category. And that’s what makes her unique because she stays true to herself and does not become the slave of a destructive system: in that case, fashion itself. Björk’s body is deconstructed, chaotic, unfinished, ragged and patched like an old rag suddenly turned into lace, against the current rules of the architecture of the modern body, not based on any classic pillar. And she seems aware of it: she does not hesitate to modify hier body on her album covers, with makeup, masks, painting and radical physical changes (Homogenic, Medùlla, Volta…).

© Inez Van Lamsweerde & Vinoodh Matadin

Long before Lady GaGa, Björk made ​​acceptable outfits considered extravagant in the mainstream. She likes to tinker a less conceptualized image of herself with the primitive impulses of the body playing with the idea of its modernity and its past reincarnated. Curious and playful, uninhibited and committed, radical fashion designers found their divine genius. Out of the fashion system, but contaminating it with her iconoclast proposals, Björk is not ready-to-wear. She is doing ready for anything.

Björk’s Biophilia album will be released on September, 26th. Until the, you can watch the beautiful video directed by Michel Gondry for her Crystalline single.


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